An HTML banner contains graphics and additional HTML commands. These commands create interactive elements such as, drop - down menus, text boxes, check boxes, option buttons, submit buttons etc., which the users can use to make their selections or to fill in the text boxes and submit the data.

The addition of JavaScript allows the user's commands to be processed within the banner. Functionalities such as calculation of rates, search windows, capturing user details can also be performed within the banner.

The Flash banner contains sequences of animated images to be played within a time span. It contains vector graphic based animations with full navigation, graphic illustrations, interactivities and sound.

When a page is loaded, this type of banner expands initially, continues to play for some time and then shrinks back to its original dimensions. It contains a close button while the banner is in expandable form. It has a replay button while the banner is in its original form.

When a page is loaded, the rollout format continues to play with its original dimensions, expands automatically and shrinks back to its original dimensions without the intervention of the mouse pointer. It has no stop or replay button.

Rollover format enlarges, when the mouse pointer moves on the ad and shrinks back to the original form when the mouse pointer moves away. It does not have a close or replay button.

The shoshkele does its animation and settle exactly at a position on the web page. It has a prominent close button, which can be used to suspend the activity in order to prevent user’s irritation. These ads can animate across the page, which works well for drawing attention towards the ad. It is also known as floating ads and overlay ads

This type of banner stays along with the page, even when the page is scrolled. It appears with a close button which can be used to suspend the activity in order to prevent user's irritation.

This type of ad is displayed between page navigations. When a user wants to navigate to another page, the ad is displayed for a few seconds before proceeding to another page. This type of ad is usually large, and is also known as transition ads.

When a user clicks the play button, the video ad will initiate. It contains a play button, stop button, pause button, mute button and a volume bar. The video will not automatically replay, the user must click the play button to reinitiate the video and also the user can stop playing the video by clicking the stop button. The audio can be controlled by the volume bar.

The Site Take Over is a full page ad that moves within a transparent layer over a page and animates within a limited area which takes-over the primary web page and leaves the viewer with a creative experience. It is also known as full-page overlays, page overlays and takeover ads.

The SpotOn™ gives a rich media experience leading to an opt-in content video experience. It appears when the page is loaded and repeats itself only on refreshing the page. This type of an Ad gives an uncluttered, rich media experience with a video Ad moving along with the page, even when the page is scrolled. Spot On also has a close button feature. When the video completes its task, it automatically disappears.

Peel off Ads are non intrusive Ads which use the simple factor of curiosity to convince the users to click. It reveals a glimpse of your Ad in a corner of the web page. When the viewer interacts, the rest of the Ad peels down to unveil your complete message. You can rotate multiple Ads with this format. It is also called as peel away ads, page peel ads, peel off, curl and dog ears.