PayPod supports the following ad formats:

Text ads - Cost per click (CPC). Cost per action (CPA) available for qualifying advertisers
Banner ads - Cost per thousand impressions (CPM)
Active interstitials - Your site, full-screen, directly in front of your target audience. Cost per thousand impressions (CPM)

Step 2 - Choose Targeting

Target customers with precision using our real-time traffic estimator. Instantly see how much traffic we have, based on your targeting criteria, and place your bid.

Content categories
Keywords
Demographics
Geography

Step 3 - Create Your Ads

You can create multiple variations of each text or banner ad. PayPod will give you stats about each variation, and help show your better-performing ads more often.

Step 4 - Conversion tracking

Adjust your bids based on the actual performance of each individual campaign, ad, and ad variation.

Step 5 - Transparency

See every site where your ad appeared, and the exact cost associated with each click or impression.