PayPod has launched a technology solution for Indian advertising and publishing industry, setting sights at Internet advertisement market that's estimated to grow to Rs 750 crore by 2010 in the country, from about Rs 100 crore at present.

The technology, Digital Ad Network Solution, developed at its offshore centres in Chennai, India and Minsk, Belarus, will help advertisers and ad agencies deliver internet ads based on geography, context, content, gender and age group that will be relevant to their specific requirement and target audience.

Durga Das, COO & VP (business development), PayPod said that the idea was to tap the growing market in India. She also said that "PayPod is developing unique technologies that focus on the growing Internet advertising space. It is leveraging the beginning of a new era in technology."