US-based PayPod plans to launch its Digital Ad Network in India. The ad network will place both online and mobile ads and offer advertisers CPM (cost per thousand impression) as well as CPC/CPL (cost per click/cost per lead) options.

According to Durga Das, vice president, business development, PayPod, the company hopes to have more than 300 online publishers, including the top10 portals, on board. PayPod is currently beta-testing the ad network with publisher Webdunia and agency Radico, reports Agencyfaqs.

Tyroo, Komli, Ozone Media, Tribal Fusion, PayPod… Looks like too many ad networks suddenly all over the place, or is it just me thinking like that?